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Featured engagement

In delivery · 2026

All Steel Designs

Engagement

Client
All Steel Designs
Sector
Manufacturing · Steel doors & windows
Location
Melbourne · Sydney · Adelaide
Scope
Website · Customer portal · AI concierge · Automation
Status
In delivery, staged go-live
01

The starting point

An outdated website losing visitors before they converted, and an operation run across disconnected tools — project management in one system, accounting in another, notifications in a third, and staff chasing project information between them by email.

02

What we designed

One custom platform: a rebuilt marketing website, a customer portal, an AI concierge and automated publishing — delivered in stages, so each third-party subscription is only retired once its replacement has proven itself in use.

03

What we're building

A portal that gives every customer a live view of their project — stage, timeline, drawings and documents under version control, invoices and structured change requests — with a voice-capable AI concierge as the site's first point of contact and booking flows for all three showrooms.

04

The systems being consolidated

Project management moves off a third-party board into the portal. Marketing notifications move onto the platform itself. Accounting stays in Xero, connected by API rather than manual re-entry. A stack of subscriptions becomes one governed system.

Evidence first: this engagement is in delivery. Outcomes will be published here once they're measured — not before.

The next step

Facing the same kind of sprawl?

Walk us through the systems your operation runs on. We'll tell you what consolidating them would involve — and whether it's worth it.